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Friday, 27 July 2012

an introduction to diptyque

Two nights ago I popped over to the Diptyque store on Brook Street to check out some of their products and learn a bit more about the brand. I'm not overly familiar with Diptyque, I know Lily and Anna both rave about the brand but I never really took the time to look into it. Founded in 1961 by three friends in Paris on the Boulevard Saint Germain. Diptyque stocks a range of candles, perfumes, soaps, colognes, body products, room fragrances. I actually ended up buying a perfume from them called Oyedo which I shall review in due course but it's a gorgeous very citrusy, fresh and warm. Offically describe as "notes of yuzu, grapefruit, lime, orange, mint, thyme and woods" It was pretty pricey at £50 (well I paid £37 as there was a offer on that night) for 50ml's. But one sniff of Oyedo and I was hooked on the scent and bought it!

Diptyque is sold three London stores, Selfridges, Liberty’s and Space NK and you can also buy online at their website. They are a iconic and very pricey brand with incredible branding. I love the packaging purely from a design point of view, very simple but striking in their own way.  Their scents are spot on, unique and varying from woody scents to warm citrusy scents. I can't wait to go along to the store and check things out when it's not busy from an event. I was really impressed by the selection I saw in store. I do worry this might be a new habit for me to waste my money on a bit more!


  1. The packaging looks great, and the ways it's all merchandised is really appealing. Looking forward to reading the review on the perfume you bought!

    The January Girl

  2. The packaging looks lovely! Would love to smell their perfumes x

  3. i only just noticed the brand yesterday in John lewis oxford street.. its a small concession but the smells are quite nice!

  4. want one of thier candles so bad!!!


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