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Sunday, 25 May 2014

eylure eyelashes rebrands

eylure eyelashes review swatch photo

eylure eyelashes review swatch photo
eylure eyelashes review swatch photo

It seems the lash aisle in your local Boots is having a bit of a facelift! I mentioned a few weeks ago that Ardell has rebranded and it seem Eylure have followed suit and done the same. I actually much prefer the Eylure rebranded packaging, it’s sleek, modern and simple but still has a personality. It looks more English heritage style with the modern, sleek fonts and lines. Did you know Eylure is a British brand?

What I like best about this eyelash packaging are that on the back of the packaging they give you an idea of what lashes look like on. I think eyelashes are the hardest thing to visualise on when they are just in the packaging. By having an example of what the lashes look like on a model you have a decent idea of what they might look like on you. Therefore,you can pick a style which suits the look you’re going for. It's actually so helpful and Im suprised no ones done it before!

I personally really like Eylure 101’s (I’ve blogged about them here) and I really like the Eylure 154 that I’m wearing in the example image. Very pretty, flirty and doll like.
SHOP THE POST:


KEVYN AUCOIN CELESTIAL POWDER review swatch
eylure 101 eyelashes 
£5.09
TOPSHOP HIGHLIGHTER IN CRESCENT MOON review swatch
eylure 154 eyelashes
£


Question

15 comments

  1. I love the fact they've now put an image on the back of what they look like on. Eylure lashes are my favourite, but I haven't purchased any since I've seen them being rebranded in my Boots x

    llyloves.blogspot.co.uk

    ReplyDelete
  2. This re-brand is amazing, so chic! Big Eylure lover.
    http://hollyhutcheonbeauty.wordpress.com/
    xx

    ReplyDelete
  3. The image on the back show what it looks like on is definitely good! The rebrand is definitely better, I like it!x

    jessssicahart.blogspot.co.uk

    ReplyDelete
  4. Ooh this is different. I'm glad I read this because i would just be looking for the old packaging xxx

    Lauraslittleloves

    ReplyDelete
  5. I use and love the Eyelure Naturals, I love how subtle they are yet they add a bit of extra impact. I just wish I could master eyeliner. I've watched multiple videos, tried several brands and practised but the line is always wobbly!

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  6. They look very natural but full. My favourite, just by looking, is going to have to be N 154!

    Janine Maral from http://www.janinemaral.com/

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  7. I had no idea that Eyelure were a British brand, even with buying them for years! The new packaging makes them look a lot more sophisticated , and the visuals on the back are so useful too x

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  8. need!
    x
    daniella
    simplybeautifulelegant.blogspot.com

    ReplyDelete
  9. I love how they put the image of the lashes on the face on the back, that's a great idea!

    makeupbyjesswhitbread.blogspot.com

    ReplyDelete
  10. The new packaging looks lovely, much nicer than the old one
    Megan x | MeganRoisinn

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  11. That photo at the back is genius! But yes, the rebrand is so gorgeous. I love it when brands can pull of a simple look that still has a personality.

    ReplyDelete
  12. I love false lashes! I tried eyelure because of the packaging and the fact I knew what it would look like, but I still prefer my usual brand.

    ReplyDelete
  13. The packaging is 100000% better!

    Stephanie
    http://missstephanieusher.blogspot.co.uk/
    http://www.bloglovin.com/blog/3436251
    xxxx

    ReplyDelete

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