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Wednesday, 6 August 2014

Rita Ora Interview for DKNY MYNY

DKNY My NY Perfume rita ora

DKNY My NY Perfume review swatch photo

A few weeks ago I had the pleasure of interviewing the lovely Rita Ora - The face of the newest addition to the DKNY line up - MYNY. The ad campaign, which includes TV and print, was shot in Times Square by Francesco Carrozzini and captures the spirt and soul of New York.

I've interviewed celebrities before and have found some to be really media trained. They say exactly what you expect them to say. On the other hand Rita is natural, chatty and I was sitting right next to her which I found really odd but I didnt feel weirded out or fangirly. She made me feel super relaxed and just chatted away casually. I would show you the photo I have of me and her but I look like a 5 year old haha!

Rita told me that she finds New York really inspiring. Originally from Kosovo, growing up in the UK and then moving to New York when she was 17 to pursue a music career - with Def Jam no less. I cant even imagine moving to New York let alone moving to be signed to Jay Z's record label! "I was shit scared!" she told me. Explaining how the experience made her grow up very fast due to it's fast paced lifestyle and that "everyone has somewhere to be!". 

When I asked about the power of perfume - She explained how she uses fragrance to stand out, using various scents to leave an impression. I'm the same, I've always been that girl to spray a load of perfume on and hope that someone comments or asks about my scent. Rita told me how she used to spray her boyfriends pillow as she left to make sure he was reminded of her scent. It was also really nice to here that first ever fragrance was a DKNY one so it's cool to see how she's progressed into fronting a fragrance for the brand!

DKNY My NY is feminine, soft and musky with a little woody undertone. It's clean, modern and chic but sweet and girly at the same time. It screams modern women. I've already reviewed the DKNY MYNY fragrance here which you can check out all the details. 

It's launching today exclusive to Debenhams - So If you're in London then get down to the Oxford Street Debenhams store to sample a variety of different treats including free samples of the fragrance, coffee, cronuts, sweets and other MYNY inspired goodies. I hear there is also a Naked Cowboy! They are hosting a ton of giveaways so it's worth popping in and getting involved!


DKNY MY NY review swatch

I am a DKNY fragrance ambassador


  1. aah so jealous! need to try this perfume, and rita ora sounds lovely :)

    Rachel x
    Style Soup

  2. She seems like so much fun :) the only DKNY fragrance I've liked is the original Be Delicious so I can't wait to have a sniff of this!
    Bea x
    As Seen By Bea

  3. What an amazing experience! Can't wait to see what this smells like :) xx

    The Sunday Chapter | Beauty, Fashion & Lifestyle

  4. Jealous! Definitely going to try this perfume, I reckon

  5. She sounds really lovely! Glad you had a nice time meeting her.

  6. This perfume looks beautiful...the bottle is different yet definitely DKNY's usual kind of style. I love how Rita seemed so normal and down to earth..I would be freaking out ha! Love musky scents recently and bet the scent fits well with it nearly being Autumn/Winter!

    Rachel xx

  7. Sounds amazing! I will definitely check this out! Sounds like you had a great time with her :)
    Little Beauty Blog
    Elizabeth x

  8. What a great experience! I'll be sure to check out this perfume. Just wanted to say, I've been reading your blog for a while now, (I'm a blogger myself but have had a lot of hiatuses!) and I'm so pleased for you and the success of your blog. Well done, you deserve it! xXx

  9. Love the bottle! Wish I lived in London to pop down to the event!

    Style Sunrise ☀


  10. I'd be so nervous to talk to a celebrity, but she does seem like a really lovely person.
    The packaging of that perfume looks absolutely gorgeous.

    beauty, style, life || bespectacled

  11. This perfume looks and sounds gorgeous, I can't wait to try it! xxx Thou Shalt Not Covet

  12. She sounds like the perfect celebrity to interview! That perfume sounds so lovely! x

    Gegsy Lifestyle & Fashion Blog

  13. Darn with I'd been in London! What a great opportunity and can't wait to hear more about your involvement with DKNY
    Lauren x
    Britton Loves | Fashion Lifestyle + Photography -

  14. The bottle looks amazing and great interview. Xx
    .Georgina Clare.

  15. love!

  16. She looks beautiful in those photos!


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  18. I wish I had read this before! :( I love Rita Ora, the person more than her music which I can't really say about a lot of artists. In every interview I have ever read with her, the vibe she's given the interview is laid back and authentic which is what makes me adore her. :)

  19. It's really cool how Rita was natural and calm during the interview. Also, the bottle looks ahhmazing! xoxo


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